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The Social Media Consumer Report 2024
A definitive look at why people follow, engage, buy, and break up with brands on social media!
Facebook Traffic Optimisation
Traffic objective
Get more visitors from your traffic campaigns.
Learn how to get more people to your website. Download the free Traffic guide to access Meta’s best practices today.
Unlocking Real Growth in the Next Era of Innovation - Ogilvy
In 2023 top-line growth was driven largely through price hikes, revealing a lack of real underlying growth that has left brands and businesses exposed this year. With 2024 shaping up to be another year of stagnation, every brand and business urgently needs a catalyst for real growth to drive the top line, without relying on the price increases that consumers will no longer accept.
Quotations of David Ogilvy
On the occasion of Ogilvy’s 75th anniversary, we proudly reissue this collection of David Ogilvy’s quotations – a timeless treasure trove of wit, insight, and audacious candor. Curated from his masterpieces like Confessions of an Advertising Man and Ogilvy on Advertising, as well as iconic writings like How to Create Advertising That Sells, Principles of Management, some early Creative Council reports, and more, these quotes are a testament to the enduring relevance of David’s wisdom and pragmatic brilliance.
Instagram: How to Grow your Followers
Hootsuite interviewed Laura Izumikawa, a lifestyle photographer and mommy blogger, who grew her Instagram audience from 0 to 600,000 followers with no special equipment or black hat tricks—just family-of-four realness and dress-up fun.
How to Dominate Social Media - A Complete Strategy Guide
All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.
SEO•101 Learn the basics of Search Engine Optimisation
Search engine optimization (SEO), according to our definition, is: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.
“My philosophy is: What people say about me is none of my business. I am who I am and do what I do. I expect nothing and accept everything. And that makes life easier. We live in a world where funerals are more important than the deceased, marriage is more important than love, looks are more important than the soul. We live in a packaging culture that despises content.”
Sir Anthony Hopkins
