Packages & Pricing

OMMO Digital is a team of Joburg-based online digital marketing gurus who specialise in hospitality, primarily Game Lodges, Guest Houses and Country Hotels in Southern Africa. We can really leverage and improve your property’s social media engagement, Google search and rankings and website SEO. Just imagine the increased occupancy we could achieve by optimizing your online footprint!

In 2024, 93.6% of accommodations in Southern Africa were booked online.

So, the first step is to audit your website. Your website is your online ‘base camp’ for all your online activity. Without a decent website, your Google Search & Rankings will never perform well.

Once we’ve completed your website audit, one of three things will happen:

we’ll give it a big smile and a “well done,”

we’ll update and upgrade it, or

we’ll build you a completely new website.

No matter which option is needed, it’s fully included in your monthly package fee — essentially, you get the entire website rebuild at no extra cost.

The good news is, if your online footprint is a disaster, this can be turned around quickly. With focused Google optimisation and SEO, we can dramatically increase your visibility, get your property ranking where it should be, and drive a steady stream of qualified visitors directly to your website.

Today’s travellers rely on social media to make booking decisions — it’s where they form their first impressions and decide who to trust. When a Facebook or Instagram page looks neglected, inconsistent, or can’t be found at all, it immediately raises red flags. Guests begin to wonder if the business is still operating, struggling, or simply not worth the risk.

The truth is, even the most beautiful website can’t overcome the doubt created by an inactive social presence. That’s why maintaining active, engaging, and visually appealing social media channels is essential to building credibility and converting lookers into bookers.

Your property’s Google Search and Rankings urgently need attention — especially your Google Business Profile and Google Maps listing. Right now, this is limiting your direct bookings through NightsBridge and reducing your visibility on Booking.com, Tripadvisor, Lekkeslaap and all other major booking platforms.

If your competitors are getting more bookings, it’s simple: they’re showing up on Google… and your property isn’t.

Here are the four areas where we excel, and the only four areas that truly matter:

SEARCH: Google Search & Rankings
When potential guests search for your property, accommodation, or anything else related to your property’s offerings, it’s crucial to be prominently visible. We will optimize your Google ranking, audit and enhance your Google Business Profile (GMB) and Google Maps placement. By boosting your Google keyword feeds, we will ensure that your property appears prominently in search results, driving more traffic to your establishment.
A portion of your monthly billings is allocated to Google Ads keyword advertising.

Option 1 includes a token Google Ads allocation, which ensures your property is recognised as an active Google advertiser. This status alone secures preference in Google Search and Rankings.

Option 2 takes things further, with a meaningful allocation of your monthly budget dedicated to continuous Google Ads keyword campaigns, delivering stronger visibility and more consistent traffic.

Option 3 represents a full-scale investment, with a substantial portion of your budget powering an aggressive, always-on Google Ads strategy to dominate keyword search results and stay ahead of competitors.

Suffice to say, our modus operandi with all clients and all options is to ensure there are keyword feeds to the search engines 24/7, which are continually monitored and tweaked.

THE CONVERSATION: Social Media
Social media has become the hub of online interactions, influencing decision-making processes. We use Hootsuite and advanced AI software tools to manage and boost your social media presence across the platforms that matter, like Facebook, Instagram, LinkedIn, and X (Twitter). Plus, when video content is involved, we leverage your property on YouTube and TikTok. This means that a single post on your Facebook page will be simultaneously shared across multiple platforms (you don’t need an account on these social media platforms to share a post). We actively share and boost your property’s content and posts across a wide network of Facebook Groups, collaborate with Instagram influencers, and engage in relevant LinkedIn travel forums, X (formerly Twitter) conversations, and other strategic platforms to maximise your reach and visibility. So, we start conversations and grow them like wildfire. In addition to the above, we manage and maintain your social media pages, growing likes and engagements and looking after the nuts and bolts.

Option 1 – Foundational Presence
With Option 1, we apply a token allocation to Facebook and Instagram advertising. This ensures your property is recognized as an active Meta advertiser, which gives you preference within the Facebook and Instagram algorithms. It keeps your property consistently visible while positioning you as a legitimate advertiser in Meta’s eyes.

Option 2 – Strategic Growth
With Option 2, we allocate a significant portion of your monthly spend towards targeted Meta Ads across both Facebook and Instagram. This allows us to run continual campaigns aimed at driving engagement, expanding reach, and generating direct bookings. You’ll benefit from more consistent audience targeting, remarketing, and increased visibility across key demographics.

Option 3 – Full Acceleration
With Option 3, a large portion of your budget is dedicated to Facebook and Instagram advertising. This unlocks advanced campaign layers including lookalike audiences, retargeting ads, carousel and video campaigns, and influencer-driven content boosts. It’s designed for maximum reach, consistent brand recognition, and a surge in bookings — the full power of Meta working for your property 24/7.

ADVERTISING: Strategic, Targeted
At OMMO Digital, we take great pride in developing and executing monthly ad campaigns tailored specifically for your property. Our strategic approach harnesses the power of social media platforms, including Facebook and Instagram, as well as Google Ads, to maximize your brand’s reach and achieve remarkable results. Our ad campaign methodology centers around strategic targeting, allowing us to minimize costs and avoid unnecessary waste. By focusing on your core audience, we ensure meaningful engagement and drive tangible outcomes. To achieve this, we employ real-time research, feedback, and analytics to inform our campaign strategies.

ONLINE FOOTPRINT: Your website SEO & SEM
You, we’re going to build a website for you. Your website serves as the “base of operations” for all your online activities. It is crucial to have a website that is fully search engine enabled and capable of dominating various booking platforms like Booking.com, TripAdvisor, Lekkeslaap, Airbnb, and more. That’s why we prioritize optimizing your website’s Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to ensure maximum visibility and success in the online space. To achieve this, our team conducts comprehensive audits of your website, identifying areas that require correction or improvement to align with search engine best practices. We install Yoast and Hike plugins for SEO and Google Analytics 4 (GA4) for the analytics and set up your key word flows.

When a client requires a complete website rebuild or a new website built from scratch, we offer one of two options, depending on which package you go with:

Package 1: For clients on Package ONE (R1492 per Month ZAR), we register your domain, provide hosting and build a fully functional, Google-enabled WordPress website or we upgrade and update your existing website – if needed. This option provides a solid foundation for your online presence while aligning with your budgetary requirements.

Package 2 & 3: Clients on Package TWO (R3880 per Month ZAR) receive domain registration, hosting and a comprehensive website build, incorporating all the bells and whistles necessary to showcase your brand and offerings. We design a visually captivating website, utilizing advanced features and functionalities that deliver an exceptional user experience.

Here are your OMMO Options…
You can easily upscale or downscale month-to-month based on your needs. For example, many clients upscale during peak seasons (Easter, December) or for promotions, then downscale in quieter months like winter.

Package One: The Basics @ R1492 per month
[Designed to put your business back on the map and keep it there, fully optimized!]

Create a Facebook Business Page and connected Instagram Account (if required).
Facebook promotion & advertising (including Groups) – regular posts and token advertising.
Instagram promotion & advertising – regular posts and token advertising.
Twitter promotions – regular posts.
LinkedIn promotion – regular posts.
Google Business Profile (GMB) management – maintenance, regular updates, and keyword flows.
Website backend support – Google Analytics 4, Hike and Yoast enabled for optimal SEO performance.
Complete website updates, corrections, and maintenance (as required).
Google-enabled WordPress website registration, build, and hosting (if required).

Package Two: Intensified Social Media Reach & Google Search and Rankings @ R3880 per month
[Designed to powerfully resurrect a dead or dying online footprint and put you back in the lead!]

Create a Facebook Business Page and connected Instagram Account (if required).
Facebook (including Groups and influencers): Promotion and advertising (full advertising and regular posts);
Meta Paid Advertising across both Facebook and Instagram
Instagram (including influencers): Promotion and advertising (full advertising and regular posts).
Twitter: Promotion and regular posts (including influencers).
LinkedIn: Promotion and regular posts (including connections).
TikTok: Promotion and regular posts (including influencers).
Google Business Profile (GMB): Maintenance, regular updates, and keyword flows.
Google AdWords Advertising – implementation of a multi-layered Search campaign, including:
1. Responsive Search Ads (RSAs) + 2. Dynamic Search Ads (DSAs) + 3. Call-Only Ads – all with Keyword Targeting.
Domain registration and creation of a comprehensive WordPress website (if required).
Website backend support – Google Analytics 4, Hike and Yoast enabled for optimal SEO performance.
All website updates, corrections, and maintenance (if required).
Creation of a WhatsApp Business account and catalogue (if required).

Package Three: The Market Dominator @ R5500 per month
[Designed for rapid growth and market leadership, ensuring you outpace the competition.]

Facebook & Instagram: Intensive promotion, full-scale advertising, and collaboration with multiple influencers to maximize reach and engagement.
Twitter: Promotion and regular posts (including influencers).

LinkedIn: Promotion and regular posts (including connections).
TikTok: Promotion and regular posts (including influencers).

Google Search & Rankings: Aggressive Google Ads budget allocation for continual, round-the-clock keyword advertising to ensure you are the dominant listing. We will implement and optimize multiple Google Ad campaigns, including:
1. Responsive Search Ads (RSAs) & Dynamic Search Ads (DSAs) to capture all relevant searches.
2. Call-Only Ads for immediate booking inquiries.
3. Local Services Ads to feature your business at the top of local search results.
Google Business Profile (GMB): Maintenance, regular updates, and keyword flows.
Content Creation: Production of high-quality, professional video content and photo assets for use across all platforms, including a significant focus on YouTube and TikTok to create viral potential.
Strategic Reporting: A monthly, in-depth performance report detailing your Google Analytics (GA4) data, ad campaign ROI, social media growth, and website traffic. We will provide a 30-minute call each month to walk through the report, answer your questions, and plan the strategy for the next 30 days.
Email Marketing: Management of a monthly email newsletter to your existing guest database to encourage repeat bookings and promote special offers, and to our extensive database of matched audiences, travel agents and booking agents.
Website Optimization: Full technical SEO audit and ongoing optimization, including backlink building and content strategy to improve your site’s authority and ranking.
WhatsApp Business: Full management of your WhatsApp Business account, including catalogue maintenance and automated responses for inquiries.

Here is some good news – there are no contracts to sign or long-term commitments required. Our collaboration is on a month-to-month basis. If at any point you’re not satisfied or feel it’s not working for you, you have the freedom to pull the plug without any strings attached. We believe in delivering results that make you happy. If you’re not happy, you can opt out at any time.

We aim to boost your business’s Google Rankings, increase search inquiries, bookings, or orders, and amp up contact activity. Plus, we’re all about expanding your business’s social media presence, reaching more people, and getting them engaged.

Empowering your business to thrive by attracting more customers or guests, more often.

You need to establish your business’s online presence and ensure it remains competitive within your industry. By focusing on four key pillars – Google, Facebook, Instagram, and your website’s SEO – we lay a solid foundation to elevate your online footprint. Through continuous monitoring and strategic growth efforts, we keep your business one step ahead, ensuring sustained visibility and relevance in the digital landscape.

Facebook

So, Facebook is like the heart of our social media game plan. We’re always posting and throwing in a bit of advertising here and there to show Facebook that you’re the real deal. This way, Facebook gives your posts a little extra love. Plus, we make sure to share your posts with groups and forums in your industry. Engagement is what we’re aiming for.

Instagram

Instagram, being Facebook’s sister channel, gets the same treatment as Facebook from us. We basically do a repeat performance of what we’re doing on Facebook over on Instagram. Since Instagram is all about the visuals, we focus on making sure your images and videos are top-notch and eye-catching. Engagement is key – it’s what results in bookings, sales and orders!

Social Media Channels

While some social media channels may not be as crucial, they still hold some weight in our strategy. We typically don’t create dedicated accounts for your business on these platforms (unless there’s a strategic reason to do so), but we do ensure your content gets shared across various group accounts, relevant pages, and forums on platforms like X (formerly Twitter), LinkedIn, and Threads. Plus, if we’ve got a video post, we’ll make sure to share it on TikTok and YouTube as well!

Google Business Profile (GMB)

Just like your Facebook page serves as the central hub for your social media presence, your Google Business Profile (formerly ‘Google My Business’) acts as the cornerstone for your Google Search and Rankings, as well as your presence on Google Maps. It’s also where we set up the foundation for our Google keyword strategies. We ensure that your Google Business Profile is perfectly optimized and functioning at its best. Every post we share on social media gets mirrored here too, maximizing your online visibility across platforms.

Your Website SEO

Your website serves as the central hub of your online presence, housing all the essential information about your business. It’s the cornerstone of your online identity and is often the final destination for the traffic we generate. Think of the internet as a vast shopping mall, and your website as your storefront within it. It’s your unique property in the digital world, where customers can learn about your offerings and engage with your brand. With our Basic Plan, we handle all website updates, corrections, and maintenance as needed. Additionally, if required, we can build you a basic 3-page WordPress website, handle the registration process, and provide hosting services.

Analytics Feedback

At OMMO Digital, we believe in transparency and accountability when it comes to our clients’ digital marketing efforts. That’s why we provide comprehensive analytics and feedback on a monthly basis. Through advanced tracking tools and analytics platforms, we collect data on key performance indicators such as website traffic, engagement metrics, conversion rates, and more. This data is then analyzed by our team of experts to provide valuable insights into the effectiveness of our marketing strategies. We present this information in clear and concise monthly reports, which outline the progress made, areas for improvement, and actionable recommendations for the future. Our goal is to empower our clients with the knowledge they need to make informed decisions and optimize their digital marketing campaigns for success.